Alabama Mountain Lakes Tourist Association The official site for North Alabama tourism professionals
AMLA has released a new brochure highlighting attractions, waterfalls, murals, festivals and hotels/motels located along I-22 in North Alabama. A copy may be downloaded from our Resources tab under What We Do.
Read More »North Alabama Tourism News (click here to see all recent posts)
New Sports, Travel & Tourism Curriculum Guide
AMLA develops a curriculum guide focused on sports, recreation and attractions management for Alabama educators. A copy may be downloaded from our Resources tab under What We Do.
Read More »STS Marketing College® Scholarship Program Now Open
Each year, AMLA offers scholarships to the Southeast Tourism Society (STS) Marketing College®. Available to tourism industry professionals working in North Alabama, the scholarship covers tuition and dorm accommodations while attending the week-long college. Recipients are selected by a special committee comprised of experienced tourism industry professionals. An application is available for download. Deadline to apply is August 31, 2023. …
Read More »15.6% Increase in Tourism for the 16 Counties of North Alabama
FOR IMMEDIATE RELEASE CONTACT: Tami Reist, President & CEO Alabama Mountain Lakes Tourist Association PHONE: 256.350.3500 / 800.648.5381 EMAIL: tami@northalabama.org State Economic Impact Report Reveals a 15.6% Increase in Tourism for the 16 Counties of North Alabama – Travelers Spent $4.3 Billion in 2022 Decatur, Ala. (June 6, 2023) – In 2022, travelers spent over $4.3 billion while visiting the …
Read More »Thereasa Hulgan Named AMLA’s Membership Recruitment and Film Services Coordinator
FOR IMMEDIATE RELEASE CONTACT: Tami Reist, President & CEO Alabama Mountain Lakes Tourist Association PHONE: 256.350.3500 / 800.648.5381 EMAIL: tami@northalabama.org Thereasa Hulgan Named AMLA’s Membership Recruitment and Film Services Coordinator Decatur, Ala. (May 30, 2023) – The Alabama Mountain Lakes Tourist Association (AMLA) announces the hiring of Thereasa Hulgan as membership recruitment and film services coordinator. She began her new …
Read More »President’s Report | 2nd Quarter 2022-2023
2nd-Qtr-President’s Report for January, February and March 2023Download
Read More »Pitching for Promotion Dollars
We want to hear your pitch! Winning presenter will receive money to use in promoting your destination. See flyer for rules. Signup deadline is April 18, 2023.
Read More »AMLA Names Karen Beasley Director of Marketing and Communications
FOR IMMEDIATE RELEASE CONTACT: Alabama Mountain Lakes Tourist Association PHONE: 256.350.3500 / 800.648.5381 EMAIL: info@northalabama.org AMLA Names Karen Beasley Director of Marketing and Communications Decatur, Ala. (January 4, 2023) – The Alabama Mountain Lakes Tourist Association (AMLA) announces the hiring of Karen Beasley as director of marketing and communications. The newly created position will work closely with President and CEO …
Read More »Educational Seminars
Date and Time TBA | Jackson Center | Huntsville American Association of Retirement Communities Certification Seminar with Executive Director Wade Adler June 27, 2023 | 10 a.m.-2 p.m. | Jackson Center | Huntsville Diversity, Equity & Inclusion Training with Aisha Adams Media
Read More »2023 Social Media Zoom Training
March 21 | 10 a.m. “The New Influencer Marketing” with Michelle Stark, vice president of sales & marketing for Red Sage April 18 | 10 a.m. “Video is King – Using Video on Social Media” with Katelyn Henderson, content marketing specialist at Move Digital & Owner of We Are Huntsville August 15 | 10 a.m. “Email + Social Media = …
Read More »