North Alabama Tourism News (click here to see all recent posts)

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The Alabama Mountain Lakes Tourist Association is now accepting applications for the position of Graphic Designer. This full-time position in our Decatur office is responsible for creating visually engaging marketing materials that promote tourism, travel experiences and regional branding efforts across digital and print platforms. We are seeking a creative and detail-oriented professional with strong design skills and a passion …

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Applications are now being accepted for the 2026 STS Marketing College. Download the application here and return to AMLA by August 15, 2025

Nominations are now open for the 2025 PEAK Awards. Nominate your favorite attraction, event, organization and tourism professional today. Download nomination form here. Deadline to nominate is Aug. 1, 2025. Winners will be announced at AMLA’s annual meeting in Gadsden Sept. 18, 2025.

Be on the lookout for AMLA’s latest newsletter or click here to read it today. Read here

In 2024, travelers spent over $4.9 billion while visiting the 16 counties of the North Alabama region, representing a 3.9% increase over 2023, according to a report released last week by the Alabama Tourism Department (ATD). As the nation celebrates National Travel and Tourism Week (NTTW), May 4–10, North Alabama joins communities across the country in recognizing the vital role …

AMLA’s latest newsletter is available for downloading. Go to the “What We Do” tab, click “Resources” and “Downloads.

Check out AMLA’s latest video showing how tourism and travel impacts the North Alabama region as well as a quick look back at our beginnings.