Breaking News

North Alabama Tourism News (click here to see all recent posts)

Pitching for Promotion Dollars

AMLA is pleased to announce the Pitching for Promotion Dollars competition for our members. The competition will take place during AMLA’s quarterly board meeting Tuesday, April 23, 2024. With just a little creativity, you could win $1500 for your attraction/destination/venue/event. Download the flyer for all of the details.

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2025 Marketing College® Scholarship

AMLA is now accepting applications to the Southeast Tourism Society’s 2025 Marketing College®. Must be a current AMLA member in order to apply for a scholarship. The application may be downloaded by clicking on the “What We Do” tab, select resources and select forms.

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New Brochure from AMLA – What to See & Do on I-22

AMLA has released a new brochure highlighting attractions, waterfalls, murals, festivals and hotels/motels located along I-22 in North Alabama. A copy may be downloaded from our Resources tab under What We Do.

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New Sports, Travel & Tourism Curriculum Guide

AMLA develops a curriculum guide focused on sports, recreation and attractions management for Alabama educators. A copy may be downloaded from our Resources tab under What We Do.

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STS Marketing College® Scholarship Program Now Open

Each year, AMLA offers scholarships to the Southeast Tourism Society (STS) Marketing College®. Available to tourism industry professionals working in North Alabama, the scholarship covers tuition and dorm accommodations while attending the week-long college. Recipients are selected by a special committee comprised of experienced tourism industry professionals. An application is available for download. Deadline to apply is August 31, 2023. …

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15.6% Increase in Tourism for the 16 Counties of North Alabama

FOR IMMEDIATE RELEASE CONTACT:  Tami Reist, President & CEO Alabama Mountain Lakes Tourist Association PHONE: 256.350.3500 / 800.648.5381 EMAIL: tami@northalabama.org State Economic Impact Report Reveals a 15.6% Increase in Tourism for the 16 Counties of North Alabama – Travelers Spent $4.3 Billion in 2022 Decatur, Ala. (June 6, 2023) – In 2022, travelers spent over $4.3 billion while visiting the …

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Thereasa Hulgan Named AMLA’s Membership Recruitment and Film Services Coordinator 

FOR IMMEDIATE RELEASE CONTACT: Tami Reist, President & CEO Alabama Mountain Lakes Tourist Association PHONE: 256.350.3500 / 800.648.5381 EMAIL: tami@northalabama.org Thereasa Hulgan Named AMLA’s Membership Recruitment and Film Services Coordinator  Decatur, Ala. (May 30, 2023) – The Alabama Mountain Lakes Tourist Association (AMLA) announces the hiring of Thereasa Hulgan as membership recruitment and film services coordinator. She began her new …

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