Alabama Mountain Lakes Tourist Association The official site for North Alabama tourism professionals
Download application here. Deadline to apply is August 31, 2026
Read More »North Alabama Tourism News (click here to see all recent posts)
Tourism News
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Read More »PEAK Awards Nominations Now Open
Nominate an attraction, event, tourism professional and organization for a 2026 PEAK award. Deadline is August 3, 2026. https://amla4tourism.com/wp-content/uploads/2026/06/Peak-Award-Forms-2026.pdf
Read More »Tourism News, February 2026 issue
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Read More »Tourism News, October 2025 issue
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Read More »STS Marketing College Scholarship Application
Applications are now being accepted for the 2026 STS Marketing College. Download the application here and return to AMLA by August 15, 2025
Read More »2025 PEAK Awards
Nominations are now open for the 2025 PEAK Awards. Nominate your favorite attraction, event, organization and tourism professional today. Download nomination form here. Deadline to nominate is Aug. 1, 2025. Winners will be announced at AMLA’s annual meeting in Gadsden Sept. 18, 2025.
Read More »Check out the latest news from AMLA
Be on the lookout for AMLA’s latest newsletter or click here to read it today. Read here
Read More »Free Hospitality Leadership Training June 26, 2025
The Numbers Are In: State Economic Impact Report Reveals 3.9% Increase in Tourism in North Alabama
In 2024, travelers spent over $4.9 billion while visiting the 16 counties of the North Alabama region, representing a 3.9% increase over 2023, according to a report released last week by the Alabama Tourism Department (ATD). As the nation celebrates National Travel and Tourism Week (NTTW), May 4–10, North Alabama joins communities across the country in recognizing the vital role …
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