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North Alabama Tourism News (click here to see all recent posts)

AMLA Launches New Trail and Brochure Honoring All Military Service Men and Women

AMLA has developed and released a new trail and accompanying brochure highlighting for our visitors and residents destinations and events that honor all those who have served or are currently serving in the military forces of America. The new North Alabama Patriot Trail offers a self-guided tour of 79 patriotic stops in the 16 northernmost counties of Alabama. The newest …

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State Economic Impact Report Reveals 10% Increase in Tourism in North Alabama

In 2023, travelers spent over $4.7 billion while visiting the 16 counties of the North Alabama region, representing a 10.1% increase over 2022, according to a report released last week by the Alabama Tourism Department (ATD). The report, “2023 Alabama Tourism Economic Report,” was conducted for the ATD using a model created by Dr. Keivan Deravi, an economist in the …

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Pitching for Promotion Dollars

AMLA is pleased to announce the Pitching for Promotion Dollars competition for our members. The competition will take place during AMLA’s quarterly board meeting Tuesday, April 23, 2024. With just a little creativity, you could win $1500 for your attraction/destination/venue/event. Download the flyer for all of the details.

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2025 Marketing College® Scholarship

AMLA is now accepting applications to the Southeast Tourism Society’s 2025 Marketing College®. Must be a current AMLA member in order to apply for a scholarship. The application may be downloaded by clicking on the “What We Do” tab, select resources and select forms.

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New Brochure from AMLA – What to See & Do on I-22

AMLA has released a new brochure highlighting attractions, waterfalls, murals, festivals and hotels/motels located along I-22 in North Alabama. A copy may be downloaded from our Resources tab under What We Do.

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New Sports, Travel & Tourism Curriculum Guide

AMLA develops a curriculum guide focused on sports, recreation and attractions management for Alabama educators. A copy may be downloaded from our Resources tab under What We Do.

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