Alabama Mountain Lakes Tourist Association The official site for North Alabama tourism professionals
AMLA expanded the North Alabama Waterfall Trail from 14 to 27 beautiful sights created by Mother Nature! Visit our download page to get your copy today.
Read More »North Alabama Tourism News (click here to see all recent posts)
Tourism newsletter hot off the press!
AMLA’s tourism newsletter is available for download. Go to the What We Do tab and click on Resources and Downloads
Read More »New Brochure from AMLA – What to See & Do on I-22
AMLA has released a new brochure highlighting attractions, waterfalls, murals, festivals and hotels/motels located along I-22 in North Alabama. A copy may be downloaded from our Resources tab under What We Do.
Read More »New Sports, Travel & Tourism Curriculum Guide
AMLA develops a curriculum guide focused on sports, recreation and attractions management for Alabama educators. A copy may be downloaded from our Resources tab under What We Do.
Read More »STS Marketing College® Scholarship Program Now Open
Each year, AMLA offers scholarships to the Southeast Tourism Society (STS) Marketing College®. Available to tourism industry professionals working in North Alabama, the scholarship covers tuition and dorm accommodations while attending the week-long college. Recipients are selected by a special committee comprised of experienced tourism industry professionals. An application is available for download. Deadline to apply is August 31, 2023. …
Read More »15.6% Increase in Tourism for the 16 Counties of North Alabama
FOR IMMEDIATE RELEASE CONTACT: Tami Reist, President & CEO Alabama Mountain Lakes Tourist Association PHONE: 256.350.3500 / 800.648.5381 EMAIL: [email protected] State Economic Impact Report Reveals a 15.6% Increase in Tourism for the 16 Counties of North Alabama – Travelers Spent $4.3 Billion in 2022 Decatur, Ala. (June 6, 2023) – In 2022, travelers spent over $4.3 billion while visiting the …
Read More »Thereasa Hulgan Named AMLA’s Membership Recruitment and Film Services Coordinator
FOR IMMEDIATE RELEASE CONTACT: Tami Reist, President & CEO Alabama Mountain Lakes Tourist Association PHONE: 256.350.3500 / 800.648.5381 EMAIL: [email protected] Thereasa Hulgan Named AMLA’s Membership Recruitment and Film Services Coordinator Decatur, Ala. (May 30, 2023) – The Alabama Mountain Lakes Tourist Association (AMLA) announces the hiring of Thereasa Hulgan as membership recruitment and film services coordinator. She began her new …
Read More »President’s Report | 2nd Quarter 2022-2023
2nd-Qtr-President’s Report for January, February and March 2023Download
Read More »Pitching for Promotion Dollars
We want to hear your pitch! Winning presenter will receive money to use in promoting your destination. See flyer for rules. Signup deadline is April 18, 2023.
Read More »AMLA Names Karen Beasley Director of Marketing and Communications
FOR IMMEDIATE RELEASE CONTACT: Alabama Mountain Lakes Tourist Association PHONE: 256.350.3500 / 800.648.5381 EMAIL: [email protected] AMLA Names Karen Beasley Director of Marketing and Communications Decatur, Ala. (January 4, 2023) – The Alabama Mountain Lakes Tourist Association (AMLA) announces the hiring of Karen Beasley as director of marketing and communications. The newly created position will work closely with President and CEO …
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