North Alabama Tourism News (click here to see all recent posts)

The Alabama Mountain Lakes Tourist Association (AMLA) announces the hiring of Tina Lawler as membership recruitment and legislative liaison. Lawler will be responsible for seeking and recruiting new members and for communicating with the legislative body in North Alabama. She assumed her responsibilities in early January. In her role as membership recruitment and legislative liaison, Lawler will report to President/CEO …

The Alabama Mountain Lakes Tourist Associated has been honored as the 2019 Community Partner Eagle Award winner by the Alabama State Parks. AMLA was recognized for its ongoing efforts to “share the good news about the parks at various trade shows in the region and beyond, and also provides space for parks’ personnel training.” “We recognize the importance our state …

We are excited to introduce our North Alabama Ambassadors Program. We’re looking for a team of about 20 people to be our North Alabama Ambassadors. We want to feature our followers’ amazing talent, so we’re looking for people who are exploring, photographing, and posting about north Alabama’s outdoors, attractions, festivals, and food. North Alabama Ambassadors will receive: • North Alabama …

Decatur, Ala. – The Alabama Mountain Lakes Tourist Association (AMLA) announced the recipients of the 2018 PEAK Awards at the AMLA Annual Meeting today at Lake Guntersville State Park.   Representing the highest achievement in North Alabama tourism, the PEAK Awards honor individuals and organizations that have had a major impact on tourism in North Alabama. “The PEAK Awards showcase …

AMLA President and CEO Tami Reist has been appointed to the Alabama Women’s Commission by Gov. Kay Ivey. The Alabama Women’s Commission, established in 1971, by Act of the Alabama Legislature, is a continuing vehicle for the determination of effective policy and legislation in areas affecting Alabama’s women. The commission is composed of three members of the House of Representatives, …

The Alabama Mountain Lakes Tourist Association (AMLA) is pleased to announce the launch of its newly revamped website, providing visitors and residents alike with information on festivals and special events, attractions, places to stay, eat and shop in the 16 northernmost counties of Alabama. Available at www.northalabama.org, the picture-rich website includes new features that work to inform and inspire a …

The innovative “Trails” focused tourism development program by the Alabama Mountain Lakes Tourist Association is having a tremendous positive economic impact on North Alabama.   The North Alabama Tourism and Travel industry reached a new record high in 2017 with visitors spending more than $2.6 billion in the 16-counties of the region last year. In a study released by the …

Free Educational Seminar June 7 @ 10:00 am – 2:00 pm “Ya Gotta WANNA to Improve Performance!” When: Thursday, June 7, 2018 10AM-2PM Where: Comfort Suites in Scottsboro, AL Who: Dr. Bruce Pieper This FREE seminar is being provided by AMLA and lunch will be provided. Dr. Bruce Pieper is a dynamic leader with strong organization, interpersonal and communication skills. …

Designed as a guide to Alabama’s historic destinations, the Alabama Bicentennial PastPort is a passport to the past. Presented by the Alabama Bicentennial Commission and co-sponsors Mercedes-Benz U.S. International, Inc., Airbus, Verizon, and Alabama NewsCenter, the PastPort encourages people of all ages to explore every corner of the state. The guide features destinations—including historic sites, museums, and landmarks—in each of Alabama’s 67 …

There is a new feature on the Alabama Tourism industry website (www.tourism.alabama.gov). It is a link to the monthly Alabama city/county local lodging tax rates report on the Revenue Department website. Alabama Tourism Director Lee Sentell wanted to have a report about the local rates, since people frequently call to find out where they can access the information. Revenue set …