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Misc. Marketing Resources

New Publications

AMLA’s 2025-26 Program of Work and 2024-25 Year in Review are available for download. POW YIR Conference Program

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Free Seminar Focused on Special Events and Festivals

In June, AMLA hosted a free seminar geared to special events and festivals for our members. Speakers Amy Doherty, Events and Outreach Manager for the City of Suwanee, Georgia, and Greg Fuson, Director of Research for ChandlerThinks, gave excellent presentations on measuring and merchandising event research, developing creative event ideas and using AI to generate event ideas. Their presentations are …

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Hot off the Press!

AMLA has updated and is pleased to present the new North Alabama Fishing Guide! AMLA members can download an electronic version for the desktop, please click on What We Do | Resources | Downloads. Members may also request a box. Please reach out to your Membership Services Representative to arrange.

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New Sports, Travel & Tourism Curriculum Guide

AMLA develops a curriculum guide focused on sports, recreation and attractions management for Alabama educators. A copy may be downloaded from our Resources tab under What We Do.

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Educational Seminars

Date and Time TBA | Jackson Center | Huntsville American Association of Retirement Communities Certification Seminar with Executive Director Wade Adler June 27, 2023 | 10 a.m.-2 p.m. | Jackson Center | Huntsville Diversity, Equity & Inclusion Training with Aisha Adams Media

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2023 Social Media Zoom Training

March 21 | 10 a.m. “The New Influencer Marketing” with Michelle Stark, vice president of sales & marketing for Red Sage April 18 | 10 a.m. “Video is King – Using Video on Social Media” with Katelyn Henderson, content marketing specialist at Move Digital & Owner of We Are Huntsville August 15 | 10 a.m. “Email + Social Media = …

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2023 Virtual Lunch & Learn with AMLA

June 15 | 10 a.m. “You Feast on What You Sow” – A current look at motivating and building synergy within your team. September 5 | 10 a.m. “Now Hiring” The Greatest Crusade” – A focus on hiring the right people and mitigating attrition. November 7 | 10 a.m. “An Adventure for the Five Senses” – A course on planning, …

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