North Alabama Tourism News (click here to see all recent posts)

Nominations are now open for the 2025 PEAK Awards. Nominate your favorite attraction, event, organization and tourism professional today. Download nomination form here. Deadline to nominate is Aug. 1, 2025. Winners will be announced at AMLA’s annual meeting in Gadsden Sept. 18, 2025.

AMLA is now accepting applications for a scholarship to the Southeast Tourism Society’s 2026 Marketing College. Download the application here.

Be on the lookout for AMLA’s latest newsletter or click here to read it today. Read here

In 2024, travelers spent over $4.9 billion while visiting the 16 counties of the North Alabama region, representing a 3.9% increase over 2023, according to a report released last week by the Alabama Tourism Department (ATD). As the nation celebrates National Travel and Tourism Week (NTTW), May 4–10, North Alabama joins communities across the country in recognizing the vital role …

AMLA’s latest newsletter is available for downloading. Go to the “What We Do” tab, click “Resources” and “Downloads.

Check out AMLA’s latest video showing how tourism and travel impacts the North Alabama region as well as a quick look back at our beginnings.

Proactive Hospitality: A Creative Discussion on Ways to WOW the Customer Join AMLA and other tourism professionals via Zoom on Thursday, September 12, 2024 at 11:30 a.m. as we get creative together to brainstorm ideas of ways to WOW the customer through small gestures of service, such as inexpensive gifts, proactive planning or preparation and unexpected surprises. We will also …

AMLA held its 3rd quarter board of directors meeting July 23, 2024, at the Little Brick Church in Oneonta. A copy of the presentation is available for download.

AMLA has updated the North Alabama BBQ Trail brochure. A copy is available for download from here.