Alabama Mountain Lakes Tourist Association The official site for North Alabama tourism professionals
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Storytelling and AI in Action
February 11 @ 10:00 am - 2:00 pm
Free for members
Learn how to win hearts and minds through storytelling and AI. This interactive workshop will be led by AMLA’s Randa Hovater who will present A Match Made in Marketing: How AI Sparks Destination Experiences and Emily Gonzales of Madden Media who will show how tools like AI can help you refine, amplify and share your destination’s story. Please RSVP to tami@northalabama.org by February 9, 2026. Lunch is included.