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Free Festivals Seminar for AMLA Members

Southeast Festivals & Events Association One-Day Seminar
Thursday, May 11, 2017
Double Head Resort
145 County Road 314
Town Creek, AL
The Southeast Festivals and Events Association (SFEA) and the Alabama Mountain Lakes Association will host a One-Day Seminar on Thursday, May 11, 2017 at the Double Head Resort, Town Creek, AL. This is a FREE seminar exclusively for members of the
Alabama Mountain Lakes Association. Lunch is also provided. If you work in festivals and events, or have interest in this industry, please plan to join us on this day.
Deadline to register is Friday, May 5th.
RSVP: Angie@northalabama.org by May 5, 2017 or telephone 256-350-3500.
8:30 am – 9:00 am Registration
9:00am – 10:00 am No More Excuses!
The Easy and Best Way to Measure and Merchandise Your Festival
Greg Fuson, Chandler Thinks, Franklin, TN
We all claim to not have enough time to measure the impact of our festivals. But each year when our resources are being questioned, we wish we could prove the value and impact that is being created. So let’s do it. Let’s use the time in this workshop to easily identify the basics of measuring economic impact for your festival. This sessions will outline “why measuring matters”; how to do your own study; and most importantly, how to merchandise it to others.
10:00 am – 10:15 am Break/Introductions
10:15 am – 11:00 am Kaleidoscope Awards: What Are They, Why and How You Should Enter
Brenda Pierce, TMP, FEP, Executive Director, Southeast Festivals & Events Association
There is no better endorsement than that of a third-party entity that has no vested interest
in yoursuccess, telling others that your festival has something special to offer.
This is what an award does for you. Awards generate buzz, press releases, media coverage, internet buzz, blog mentions, social networking comments and more. The recognition carries far and can put winners instantly in the spotlight. This discussion gives you tips and guidelines on putting together a winning entry.
11:15 am – 12:30 pm Lunch
12:30 pm – 1:15 pm Best Creative Idea Exchange
Did you not have quite enough time to network and talk amongst your peers at lunch? Still looking for that “Ah-Ha!” moment for your event? During this session you will share your most creative idea from your festival or event. The best creative idea will receive a prize.
1:30 pm – 3:00 pm Focus: Show Me the Money! Getting Creative with Sponsorships for Local Events
Amy Doherty, TMP, FEP, Special Events Manager for the City of Suwanee, Ga.
Let’s get creative and talk about new ideas and fun ways to partner with sponsors for your events! Let’s talk about maximizing sponsor exposure, creating fun, and not just selling booths! Show Me the Money will show you how to cover cost by trading instead of paying, selling all aspects of your event and getting your sponsors to activate and participate in your event!
* Remember to bring your business cards as well as any brochures or postcards that you would like to share in relation to your events.

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