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Category Archives: North Alabama Tourism News (click here to see all recent posts)

Governor Appoints Reist to State Committee

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Governor Kay Ivey has appointed Alabama Mountain Lakes Tourist Association President/CEO Tami Reist to the Hospitality and Tourism Technical Advisory Committee (TAC) of the Alabama Committee on Credentialing and Career Pathways (ACCCP) representing workforce development region one. The appointment was made at the first of December, 2019. Ivey noted that serving on the committee is an opportunity to help improve ... Read More »

Pair of Free Seminars Available in Oct & Nov

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The Alabama Mountain Lakes Tourist Association (AMLA) will host a pair of free seminars to round out the calendar year. “Using Instagram to Tell Your Brand Story” on will be held on Tuesday, October 15. The event will be held at the Alabama Music Hall of Fame in Tuscumbia and is open to all AMLA members. Kristen Waldrop and Beth ... Read More »

2019 Peak Award Winners

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Fourteen individuals and organizations were recognized for their accomplishments during this past year during the 2019 PEAK Awards Luncheon at the AMLA Annual Meeting in Decatur on Sept. 26. The program pays tribute to tourism leaders, attractions, festivals and organizations that set the bar for North Alabama’s $3 billion tourism industry. “The PEAK Awards showcase the best of the best ... Read More »

AMLA Executive Committee Elected at Annual Meeting

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A new slate of officers for AMLA were also voted on and approved at the 2019 Annual Meeting held in Decatur on Sept. 26. Elected Chair is Katy Norton, Marshal County CVB director. Incoming Chair is Jennifer Moore, Huntsville-Madison County CVB. Additional officers are Secretary Danielle Gibson, Decatur-Morgan County Tourism; Treasurer Sandy Thompson, Alabama Veterans Museum and Archives, Athens; Past ... Read More »

AMLA Annual Meeting Sept. 26th

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Registration is now open for the 2019 Alabama Mountain Lakes Tourist Association Annual Meeting set for Thursday, September 26, 2019. The event will be held at the new Cook Museum of Natural Science in downtown Decatur. Events begin at 9 a.m. with welcomes from local and state officials. The day-long conference will include three seminar sessions, the 2019 PEAK Awards ... Read More »

Record Growth for North Alabama Tourism

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The North Alabama tourism and travel industry achieved a record $2.92 billion economic impact on the region in 2018 according a study released recently by the Alabama Tourism Department. The figure of $2,926,299,074 represents an 8.5% growth over 2017’s $2,696,922,502. “We’re seeing dramatic increases in all categories of the industry across the region,” said Tami Reist, AMLA President and CEO. ... Read More »

PEAK Award Nominations for 2019 Now Open

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Nominations for the 2019 PEAK Awards is now open. Deadline for entry into the 2019 Alabama Mountain Lakes PEAK Awards is Monday, July 29, 2019. There will be nine awards presented at the AMLA Annual Meeting September 26, 2019 at the Cook Museum of Natural Science, Decatur. MAIL OR FAX NOMINATION FORMS TO: Tourism Awards Committee Alabama Mountain Lakes Tourist ... Read More »

Free Strategic Digital Campaign Seminar Set for May

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AMLA ANNOUNCES FREE SEMINAR SET FOR MAY 7 “The Strategic Digital Campaign Development Process” AMLA is making available to its members a free seminar focusing on digital marketing strategies. The event will take place May 7, 10 a.m.-3 p.m. at The Jackson Center, 6001 Moquin Dr. NW, Huntsville, AL 35806. Please RSVP by May 1st to northalabama.org/rsvp. The Half Day ... Read More »

AMLA Speakers Bureau Now Available to Members

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The Alabama Mountain Lakes Tourist Association Speakers Bureau offers knowledgeable professionals available to do informative and entertaining presentations relating to the tourism and travel industry. This service is available free for AMLA members who wish to offer a presentation to their local civic clubs, community organizations, government groups, hospitality and accommodation organizations, or general community awareness town meetings. ABOUT THE ... Read More »

Lawler New AMLA Members Services Rep

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The Alabama Mountain Lakes Tourist Association (AMLA) announces the hiring of Tina Lawler as membership recruitment and legislative liaison. Lawler will be responsible for seeking and recruiting new members and for communicating with the legislative body in North Alabama. She assumed her responsibilities in early January. In her role as membership recruitment and legislative liaison, Lawler will report to President/CEO ... Read More »

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