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Category Archives: North Alabama Tourism News (click here to see all recent posts)

ARC Names Reist as Appalachian Leadership Institute Fellow


The Appalachian Regional Commission (ARC) has named Tami Reist, Alabama Mountain Lakes Tourist Association (AMLA) president and CEO, as a 2020-2021 Appalachian Leadership Institute Fellow.    As a Fellow, Reist will participate in the Appalachian Leadership Institute, an extensive nine-month series of online skill-building seminars featuring regional experts, peer-to-peer learning, and case study analysis beginning in mid-October through July, 2021. Topics include: · Designing effective economic development project ... Read More »

2020 North Alabama PEAK Award Winners


The Northern Star Award is presented to an individual, such as a ranger, guide and a front line employee, who has gone “above and beyond” expectations. Good Neighbor Award – Philip Formby, Sand Mountain Park and Amphitheatre Operations Director. The “Good Neighbor” Friend of Tourism Award is presented to a person or organization whose body of work has had a ... Read More »

AMLA ’20-’21 Member Events & Travel Shows


DUE TO THE FLUID SITUATION WITH THE COVID-19 VIRUS, DATES AND LOCATIONS ARE TENTATIVE. PLEASE CONFIRM ACTIVITY BEFORE TRAVELING LONG DISTANCES. Association of Tennessee Valley GovernmentsOctober 27-28, 2020Gatlinburg, TN STS Symposium November 30-December 2, 2020 Roswell, GA Alabama State Tourism Meetings November 8 and 9Auburn, Opelika ConferenceCenterFebruary 8 and 9, 2021Location TBDNovember 15 and 16, 2021Location TBD 2020 STS Marketing ... Read More »

2019 Another Record Year for North Alabama Tourism


The North Alabama tourism and travel industry achieved a record $3.2 billion economic impact on the region in 2019 according to a study released recently by the Alabama Tourism Department. The figure of $3,209,283,833 represents an 7.8% growth over 2018’s $2,926,299,074. In another key segment, the state study showed some 37,644 residents in the region are employed directly and indirectly ... Read More »

Region’s Elite Tourism Profs Recognized


Twenty-seven individuals from across North Alabama have been named a North Alabama Elite Tourism Professional, a program of the Alabama Mountain Lakes Tourist Association (AMLA) where tourism employees demonstrating outstanding customer service and hospitality in the 16-county North Alabama region were recognized in celebration of National Travel and Tourism Week. The following individuals have each been named a North Alabama ... Read More »

Survey: Impact of Coronavirus on North Alabama Tourism Industry


From AMLA President/CEO Tami Reist It goes without saying the coronavirus has had a heartbreaking effect on our nation. An important part of this recovery is a return of jobs, the successful reopening of retail businesses, and an influx of tax dollars into our communities so local governments can provide the services vital to their residents. These are the core ... Read More »

Second Helping Jobs/Community Help Program Unveiled


The Alabama Mountain Lakes Tourist Association (AMLA) is launching a new program this month that will help create a workforce pool for the hospitality industry while creating new career opportunities for North Alabama residents recovering from opioid addictions. Named “Second Helping”, the program serves to help those recovering from opioid addictions to reenter the work force while helping to fill ... Read More »

New Web-Based Privilege Passport Program Sign-Up


The Alabama Mountain Lakes Tourist Association is launching the North Alabama Privilege Passport program in January 2020 to help your visitation. The program allows you to offer a discount admission to consumers who sign up for the FREE program. AMLA has partnered with Bandwango to implement the program. Bandwango empowers destinations to uniquely appeal to various visitor types with engaging ... Read More »

Free AMLA Seminars Coming in February and March


2020 Social Media Trends, a free social media networking session for Alabama Mountain Lakes Tourist Associated (AMLA) members, will be held February 11 at Goat Island Brewery in Cullman. The presenter for the event will be Advance Travel & Tourism group, a destination marketing team within Advance Local, one of the leading media and marketing companies in the United States. ... Read More »

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