The Alabama Mountain Lakes Tourist Association (AMLA) is launching a new program this month that will help create a workforce pool for the hospitality industry while creating new career opportunities for North Alabama residents recovering from opioid addictions. Named “Second Helping”, the program serves to help those recovering from opioid addictions to reenter the work force while helping to fill …

The Alabama Mountain Lakes Tourist Association is launching the North Alabama Privilege Passport program in January 2020 to help your visitation. The program allows you to offer a discount admission to consumers who sign up for the FREE program. AMLA has partnered with Bandwango to implement the program. Bandwango empowers destinations to uniquely appeal to various visitor types with engaging …

Amazon has awarded its first “Woman-Owned Small Business of the Year” award to an Alabama company. 1818 Farms, which began in Mooresville and has its offices in Huntsville, was chosen from six finalists in the category in Amazon’s first-ever United States Small Business Spotlight Awards. More than 1,300 U.S. small businesses nominated themselves for the awards across three categories – …

Reader’s Digest magazine has named Mentone, Alabama, as one of the most stunning 25 mountain towns in America. In an on-line article by journalist Lindsay Cohn, Mentone joined locations from Asheville to Whitesburg as alpine escapes around the United States are utterly enchanting. The article spotlight on Mentone read: “Next time you’re in Alabama, journey beyond Montgomery or Mobile. Perched …

Governor Kay Ivey has appointed Alabama Mountain Lakes Tourist Association President/CEO Tami Reist to the Hospitality and Tourism Technical Advisory Committee (TAC) of the Alabama Committee on Credentialing and Career Pathways (ACCCP) representing workforce development region one. The appointment was made at the first of December, 2019. Ivey noted that serving on the committee is an opportunity to help improve …

The Alabama Mountain Lakes Tourist Association (AMLA) will host a pair of free seminars to round out the calendar year. “Using Instagram to Tell Your Brand Story” on will be held on Tuesday, October 15. The event will be held at the Alabama Music Hall of Fame in Tuscumbia and is open to all AMLA members. Kristen Waldrop and Beth …

Fourteen individuals and organizations were recognized for their accomplishments during this past year during the 2019 PEAK Awards Luncheon at the AMLA Annual Meeting in Decatur on Sept. 26. The program pays tribute to tourism leaders, attractions, festivals and organizations that set the bar for North Alabama’s $3 billion tourism industry. “The PEAK Awards showcase the best of the best …

A new slate of officers for AMLA were also voted on and approved at the 2019 Annual Meeting held in Decatur on Sept. 26. Elected Chair is Katy Norton, Marshal County CVB director. Incoming Chair is Jennifer Moore, Huntsville-Madison County CVB. Additional officers are Secretary Danielle Gibson, Decatur-Morgan County Tourism; Treasurer Sandy Thompson, Alabama Veterans Museum and Archives, Athens; Past …

2020 is right around the corner. As you gear up for the new year, remember to add events to your partner page. Creating events in advance ensures they will be approved and published with time for users to see them. Don’t have all your event details planned yet? Not a problem. You can always edit events to change or include …

Registration is now open for the 2019 Alabama Mountain Lakes Tourist Association Annual Meeting set for Thursday, September 26, 2019. The event will be held at the new Cook Museum of Natural Science in downtown Decatur. Events begin at 9 a.m. with welcomes from local and state officials. The day-long conference will include three seminar sessions, the 2019 PEAK Awards …