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AMLA Unveils New Website

The Alabama Mountain Lakes Tourist Association (AMLA) is pleased to announce the launch of its newly revamped website, providing visitors and residents alike with information on festivals and special events, attractions, places to stay, eat and shop in the 16 northernmost counties of Alabama.

Available at www.northalabama.org, the picture-rich website includes new features that work to inform and inspire a reason to visit to north Alabama. Some of the new features include:

• Vibrant photography
• Google Maps integration with listings and calendar of events
• Social sharing integration
• Blog module
• Content for all XXX members of AMLA including natural wonders, historic, cultural and recreational sights, accommodations, restaurants
• Downloadable comprehensive visitors guide and trail brochures
• Online event registration
• Trip planner for creating custom itineraries

“The new north Alabama website offers easy access to valuable tourism information that highlights all there is to see and do in the 16 northernmost counties of Alabama,” said Tami Reist, AMLA President/CEO. “North Alabama is filled with unexpected treasures and we hope to reveal all of the wonderful attractions, historic sights and natural wonders, as well as accommodations, in the new web design through compelling imagery and easily navigated details.”

To redesign and launch the website, AMLA worked with Simpleview, a Tucson, Ariz.-based company that designs and develops online and interactive web solutions for destination marketing organizations. Built and designed on an entirely new platform, the website (www.northalabama.org) can easily be viewed on different browsers and on all smartphones and small tablet devices. Additional features of the website include video sharing capability and a once there activities and tours booking engine integration. In addition to detailed descriptions of all listings, visitors have the option of viewing each listing on a map.

“Created with the user experience in mind, the added features to the website will serve as handy tools for visitors to use during all stages of vacation planning. With the new trip planner, visitors to the website can save their favorite content and create custom itineraries for their use and to share with others,” added Reist.

Along with launching a new website, AMLA has enlisted the services of CrowdRiff (www.crowdriff.com) to increase overall social and digital efficiency, integrate user-generated visuals, manage AMLA’s digital asset library, activate AMLA’s brand across seasons and deliver real-time content through every marketing channel.

For more information, contact Reist at 800.648.5381 or 256.350.3500.

About Alabama Mountain Lakes Tourist Association (AMLA)
AMLA is a nonprofit organization dedicated to the promotion and development of the travel industry within the 16 northernmost counties of the state. It is supported by 500-plus members consisting of chambers of commerce, Convention & Visitors Bureaus, attractions, campgrounds, festivals, communities, counties, golf courses, restaurants, tour operators, accommodations, vendors, financial institutions and individuals. Counties included within the AMLA region are Blount, Cherokee, Colbert, Cullman, DeKalb, Etowah, Franklin, Jackson, Lauderdale, Lawrence, Limestone, Madison, Marion, Marshall, Morgan and Winston. Additional information on North Alabama destinations, accommodations and special events is available by calling 800.648.5381 or by visiting www.NorthAlabama.org. Follow us on Twitter and Instagram @VisitNorthAL and like us at www.facebook.com/VisitNorthAL.

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